If you want to add rich snippets to your website, you have several options: This will, in turn, help you climb the rankings. By increasing your click-through rate, attracting more visitors to your website, and overall increasing your popularity, rich snippets will indirectly signal to Google that you're running a quality website. So although simply adding a rich snippet will not propel you to the top of Google's results page, rich snippets undoubtedly have a positive impact on your rankings. With a rich snippet, you’ll certainly grab more attention and thus attract more visitors to your online stores than others’ stores. You want to attract as many users to your website as possible because the higher the traffic to your website, the higher your SEO ranking. Images, ratings, and additional information will make you more visible than a few lines of text. Either way, you'll stand out on the results page. If they're not using rich snippets, even better - you'll be the first. How many of them are using rich snippets? If they're using rich snippets, you don't want to get overlooked on the results page because other results are more appealing. And monitoring the competition is important because it helps you keep up with the trends and know what you're up against, so look at what other online stores are doing. Everybody has competition - that's just a fact of business. No matter how niche your industry is, you're not the sole provider of your products and services. Stand out from your competitors in the search results Showcasing reviews is the most popular way to build social proof for your online store, so rich snippets that take the form of reviews (through ratings or otherwise) have the advantage of providing more than just additional information rather, they provide some of the most important details your potential customers need to make up their mind when going through your product listing in the search results. Reviews are especially important because most people rely on them when purchasing products online. You need to provide your users with more information than your competition, and rich snippets offer an excellent opportunity for this. We want a quick Google search to tell us pretty much all we need to know, so basics just won't cut it anymore. In an increasingly digitized industry, we are used to getting a lot of information easily and quickly. So it’s no wonder that many businesses use review rich snippets for their websites. And reviews are particularly beneficial because they establish trust among customers. Rich snippets provide more information, are more attention-grabbing, and make your product pages stand out. There are good reasons for this, of course. Nowadays, it is uncommon to see a Google search results page with no rich snippets at all.

Rich snippets have become very popular since their introduction in 2009.

Add rich snippets to website